The Job of the CEO
80% of CEOs are not great leaders according to Time Magazine article 19 September 2024 “The plague of mediocre leadership”, which includes the following strong quote: ” Exceptional leadership is rare.
75% of CEOs believe that they belong in the Top-25% according to a research report by James D Park, David Hirshleiter and Siew Hong Teoh (2010)
61% of executives do not have a clear understanding of the scope of their jobs according to a study by Ron Carucci (2017)
These mind-boggling findings very much support my own experiences and emperical beliefs,
I offer my observations and advice to aspiring CEOs and present CEOs with the objective of inspiring them to find their own ways to a long and successful CEO and post-CEO career.
The book is a Two in One book.
From MBA to CEO

From MBA to CEO is a practical and easily followed manual to inspire you throughout your career the author has made it from local boy to Group CEO of a very large and well-respected global service company.
From MBA to CEO will inspire you to plan and execute your career dreams.
Virksomhedsledelse for bestyrelse og direktion

Bestyrelsen arbejder ud fra en governance-logik. Direktionen ud fra en ledelseslogik. Bogen viser, hvorfor og hvordan disse to vidt forskellige logikker skal sammentænkes i én fælles virksomhedsledelseslogik, så bestyrelse og direktion sammen kan skabe værdi. bogen giver samtidig en klar, praktisk vej til bestyrelseslokalet.
“Hvor corporate governance anbefalingerne er fokuseret på regler, processer og kontrol, viser Waldemar, hvordan bestyrelser også skal medvirke i selskabets ledelse. Hans erfaring giver liv til de principper, han og andre har beskrevet med baggrund i corporate governance. Den kan forhåbentlig bidrage til et mere værdiskabende bestyrelsesarbejde. En vigtig og praktisk bog for alle, der har deres gang i bestyrelseslokalerne.”
Professor Steen Thomsen, CBS, Center for Corporate Governance
About the author
WALDEMAR SCHMIDT got his first CEO job when he was 29 and progressed to become CEO of ISS, the Copenhagen-based facility services group that is amongst the largest corporate employers in the world. During his long career at ISS, Waldemar held positions from Country Manager/CEO in Brazil to CEO of the global group.
Waldemar is born on 4th July 1940 in a small town in Denmark. He has lived and worked outside Denmark most of his working life in Italy, Brazil, UK and Switzerland; and has been involved with business on all continents.
Waldemar surprised many when he resigned early from his final CEO job to start a second full-time non-executive career, holding a variety of positions, including chairmanships and directorships of more than 20 private and public companies on three continents. He is also a prolific writer and lecturer, and is an adjunct professor of strategy and service leadership at Copenhagen Business School. He was inspired to write his third book FROM MBA TO CEO after having taught leadership to MBA students at leading business schools for a number of years.
He has been an executive-in-residence at IMD in Switzerland where he undertook a research project that resulted in his first book, WINNING AT SERVICE. He is also co-author of THE NØRBY REPORT—a study commissioned by the Danish government to establish the first guidelines for good corporate governance in Denmark.
In 2012 Waldemar started his third career with a portfolio of chairman and non-executive roles; investments in start-ups in emerging and European markets, speaking and teaching activities, advisory roles, Goodwill Ambassador for Copenhagen, etc.
Whilst managing ISS’s business in Brazil, he received the Danish Export Oscar. In 2000, the Queen of Denmark awarded Waldemar Schmidt the Order of the Knight of Dannebrog and promoted him to Knight of Dannebrog 1st Degree in 2008. In 2006, he was awarded the Order of the Polar Star by King Carl XVI Gustaf of Sweden.
The royalty income from the sale of THE JOB OF THE CEO will go towards Waldemar Schmidt’s scholarship for foreign MBA students at CBS–Copenhagen Business School.

